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Contents
- Introduction and guidance
- What is a badged course?
- How to get a badge
- Introduction
- 1 What is a personal brand?
- 2 The potential and the pitfalls
- 3 What is my personal brand?
- 4 Identifying the aims
- 5 Making time for this course
- 6 This week’s quiz
- 7 Summary of Week 1
- Introduction
- 1 What makes a successful brand?
- 2 Values, vision and personality
- 3 Finding my target audience
- 4 Positioning my brand
- 5 A consistent message
- 6 This week’s quiz
- 7 Summary of Week 2
- Introduction
- 1 How has personal branding developed?
- 2 Making a difference at work
- 3 What can I learn from celebrity branding?
- 4 Brands that work – case study
- 5 Making mistakes – case studies
- 6 This week’s quiz
- 7 Summary of Week 3
- Introduction
- 1 Developing my brand
- 2 Knowing what I have to offer − values
- 3 Knowing what I have to offer − strengths
- 4 Knowing what I have to offer − personality
- 5 Knowing what I want
- 6 Writing my story
- 7 This week’s quiz
- 8 Summary of Week 4
- Introduction
- 1 Who do I want to promote myself to?
- 2 What are employers looking for?
- 3 The future of the world of work
- 4 What do employers say about personal branding?
- 5 What will employers do if my personal brand goes wrong?
- 6 This week’s quiz
- 7 Summary of Week 5
- Introduction
- 1 What is my current online brand?
- 2 Using LinkedIn to promote my brand
- 3 Using Facebook to promote my brand
- 4 Other ways to promote my brand online
- 5 Raising the profile of my online brand at work
- 6 This week’s quiz
- 7 Summary of Week 6
- Introduction
- 1 Job applications
- 2 Day to day writing
- 3 Making a good impression
- 4 Networking
- 5 Interviews
- 6 This week’s quiz
- 7 Summary of Week 7
- Introduction
- 1 What have I learned?
- 2 What next?
- 3 Action planning
- 4 Advanced personal branding – the next level
- 5 This week’s quiz
- 6 Summary of Week 8
- Where next?
- Tell us what you think
- References
- Further Reading
- Acknowledgements
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