Quantitative and qualitative research in finance
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## Contents

- Introduction
- Learning outcomes
- 1 What is qualitative research?
- 2 Three broad approaches in qualitative research
  - 2.1 General assessment of qualitative research
- 3 Introduction to quantitative research
- 4 Sources of quantitative research
- 5 Using available statistics
- 6 Quantitative data analysis, data collection and sampling methods
- 7 Objectivity and bias in research
  - 7.1 Reflections on research biases
- 8 Research ethics
- Conclusion
- Keep on learning
- References
- Acknowledgements

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