Rural entrepreneurship in Wales
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# 2.2.1 Generating innovation

## Task 8: Generating innovation

The following table suggests situations that might generate innovation. Match the rural examples in this drag and drop exercise.

Foot and mouth

Situation 1: Unexpected happenings

Closure of village shop

Situation 2: Incongruous happenings

Processing wool for insulating material for packaging

Situation 3: A need for process improvements

Opening of a local farmers market

Situation 4: Changes in industry structure or market structure

An increase in the number of people over 65 living rurally

Situation 5: Demographics

Desire for more local food

Situation 6: Changes in perception, mood and meaning

Increased use of internet in rural communities

Situation 7: New knowledge

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