Rural entrepreneurship in Wales
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# 3.1.1 Customer needs

The basic process that a buyer travels through is the same, irrespective of the product or service being purchased. However, it may be prolonged and completed more rigorously if the product is of high value. There is a basic exchange process between customer and organisation.

Figure 14 Basic exchange process between customer and organisation
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## Task 15: Customer needs

Consider a product or service that your company will provide.

Describe the exchange relationship with a customer by filling in the boxes in the Customer needs template.

You might like to consider a number of different customers – you may find that their needs are quite different.

Share your thoughts with other entrepreneurs in your local networks.

◄Contents►Next: 3.2 The purchasing pathway

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