Rural entrepreneurship in Wales

# 3 Customers, markets, competition and pricing

## Learning outcomes

At the end of this section you will be able to:

- identify the customer decision-making process
- state the difference between types of customer and consumer
- recognise the market research process and the importance of different types of information
- identify the four Ps – four Cs marketing mix model
- know how ‘place’ can affect a rural business
- identify factors affecting pricing decisions
- identify some low-cost ideas for promotion.

OpenLearn - Rural entrepreneurship in Wales
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