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Rural entrepreneurship in Wales
Rural entrepreneurship in Wales

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2.2.1 Generating innovation

Task 8: Generating innovation

The following table suggests situations that might generate innovation. Match the rural examples in this drag and drop exercise.

Using the following two lists, match each numbered item with the correct letter.

  1. Foot and mouth

  2. Closure of village shop

  3. Processing wool for insulating material for packaging

  4. Opening of a local farmers market

  5. An increase in the number of people over 65 living rurally

  6. Desire for more local food

  7. Increased use of internet in rural communities

  • a.Situation 7: New knowledge

  • b.Situation 3: A need for process improvements

  • c.Situation 6: Changes in perception, mood and meaning

  • d.Situation 5: Demographics

  • e.Situation 1: Unexpected happenings

  • f.Situation 2: Incongruous happenings

  • g.Situation 4: Changes in industry structure or market structure

The correct answers are:
  • 1 = e
  • 2 = f
  • 3 = b
  • 4 = g
  • 5 = d
  • 6 = c
  • 7 = a