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Rural entrepreneurship in Wales
Rural entrepreneurship in Wales

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3.6 Summary

In this section you have:

  • looked at who your customers might be
  • examined the path customers take on their way to purchasing a product or service
  • considered the importance of market research and the stages involved
  • unpacked the marketing mix for your new business in a rural environment.

Now open your BPPR (or download the template [Tip: hold Ctrl and click a link to open it in a new tab. (Hide tip)] ) and reflect on the activities completed in this section. Review the output from each activity and complete the two questions raised in Section 2 of the BPPR, which require you to summarise the most important aspects of your thinking to date.