Skip to content
Skip to main content

About this free course

Become an OU student

Download this course

Share this free course

Rural entrepreneurship in Wales
Rural entrepreneurship in Wales

Start this free course now. Just create an account and sign in. Enrol and complete the course for a free statement of participation or digital badge if available.

3.6 Summary

In this section you have:

  • looked at who your customers might be
  • examined the path customers take on their way to purchasing a product or service
  • considered the importance of market research and the stages involved
  • unpacked the marketing mix for your new business in a rural environment.

Now open your BPPR (or download the template [Tip: hold Ctrl and click a link to open it in a new tab. (Hide tip)] ) and reflect on the activities completed in this section. Review the output from each activity and complete the two questions raised in Section 2 of the BPPR, which require you to summarise the most important aspects of your thinking to date.