In this section you have:
- looked at who your customers might be
- examined the path customers take on their way to purchasing a product or service
- considered the importance of market research and the stages involved
- unpacked the marketing mix for your new business in a rural environment.
Now open your BPPR (or download the template) and reflect on the activities completed in this section. Review the output from each activity and complete the two questions raised in Section 2 of the BPPR, which require you to summarise the most important aspects of your thinking to date.