3.6 Summary

In this section you have:

• looked at who your customers might be
• examined the path customers take on their way to purchasing a product or service
• considered the importance of market research and the stages involved
• unpacked the marketing mix for your new business in a rural environment.

Now open your BPPR (or download the template [Tip: hold Ctrl and click a link to open it in a new tab. (Hide tip)] ) and reflect on the activities completed in this section. Review the output from each activity and complete the two questions raised in Section 2 of the BPPR, which require you to summarise the most important aspects of your thinking to date.