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Understanding your customers
Understanding your customers

Start this free course now. Just create an account and sign in. Enrol and complete the course for a free statement of participation or digital badge if available.


In this session you have:

  • explored basic ideas from behavioural economics, neuromarketing and consumer culture theory
  • and explored how these ideas contribute to understanding and influencing customer behaviour.

In the next session you will explore business-to-business marketing.