Transcript

LYNNE JOHNSON

Welcome to Week 2. Last week, you explored the differences between various sectors, industries and professions and found out why it’s so important to have a good understanding and awareness of this. This week, you’ll be looking at the bigger picture, at wider factors that could affect all economies, including your own sector, and the impact of external influences on the workplace. You’ll be conducting something called a PEST analysis, which will help you identify the political, economic, social and technological factors that could affect your organisation in the future. This will help you consider what opportunities might exist in your own job or elsewhere.