Transcript

LYNNE JOHNSON

Hello, and welcome to Week 4. Last week, you thought about customers, competitors and suppliers in order to gain a better understanding of some of the things influencing your organisation and the way it operates. You considered customer satisfaction, unique selling points and supply chain, and started to apply some of these ideas to your own situation. This week, you will explore the main functions of professional and sector bodies and see how qualifications in these areas can help your own career progression. You’ll also explore how national and local government are an important source of information, policy and support for organisations and how to use the services and resources provided by trade unions and trade associations to research your own sector in more detail, so that you can develop your own career.