Transcript

LYNNE JOHNSON

Welcome to Week 3. Last week, you considered the external influences that could impact on your organisation in the future. You used a PEST analysis to think about some of the factors which might influence this, such as available resources and challenges. This week, you’ll be thinking about the different elements that can affect things within the sector. You’ll be looking at relationships with customers, clients, competitors and suppliers and thinking about the ways these relationships can affect how organisations operate. You’ll also explore the concept of customer satisfaction, describe what is meant by unique selling point, or USP, and investigate supply chains. You’ll assess these elements by using something called a SWOT analysis, which will help you to consider the strengths, weaknesses, opportunities and threats available to you.