What is strategy?
What is strategy?

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What is strategy?

References

Astley, W.G. and Fombrun, C.J. (1983) ‘Collective strategy: Social ecology of organizational environments’, Academy of Management Review, vol. 8, no. 4, pp. 576–87.
Bowman, E.H. (1974) ‘Epistomology, corporate strategy, and academe’, Sloan Management Review, vol. 15, no. 2, p. 47.
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Evered, P. (1983) ‘So what is strategy’, Long Range Planning, vol. 16, no. 3, pp. 57–72.
Franklin, B. (1977) Poor Richard’s Almanac, New York, NY: Ballantine Books, p. 280.
Glueck, W.F. (1980) Business Policy and Strategic Management, 3rd edn, New York, NY: McGraw-Hill, p. 9.
Hofer, C.W. and Schendel, D. (1978) Strategy Formulation: Analytical Concepts, St. Paul, MN: West Publishing, p. 4.
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