What is strategy?
What is strategy?

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What is strategy?

What is strategy?


This free course comprises two parts. In the first part, the concept of strategy is defined and the strategy-related vocabulary spanning such terms as mission, vision, aims and objectives, and control is introduced. The second part centres on Henry Mintzberg’s five Ps framework, discussing the five different forms of strategy including plan, ploy, pattern, position and perspective. A particular emphasis is made on practitioner views of strategy as well as application of its major theoretical advances in professional life.

This OpenLearn course is an adapted extract from the Open University course B301 Making sense of strategy [Tip: hold Ctrl and click a link to open it in a new tab. (Hide tip)]


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