What is strategy?
What is strategy?

Start this free course now. Just create an account and sign in. Enrol and complete the course for a free statement of participation or digital badge if available.

Free course

What is strategy?

What is strategy?

Introduction

This free course comprises two parts. In the first part, the concept of strategy is defined and the strategy-related vocabulary spanning such terms as mission, vision, aims and objectives, and control is introduced. The second part centres on Henry Mintzberg’s five Ps framework, discussing the five different forms of strategy including plan, ploy, pattern, position and perspective. A particular emphasis is made on practitioner views of strategy as well as application of its major theoretical advances in professional life.

This OpenLearn course is an adapted extract from the Open University course B301 Making sense of strategy [Tip: hold Ctrl and click a link to open it in a new tab. (Hide tip)]

B301_1

Take your learning further

Making the decision to study can be a big step, which is why you'll want a trusted University. The Open University has 50 years’ experience delivering flexible learning and 170,000 students are studying with us right now. Take a look at all Open University courses.

If you are new to University-level study, we offer two introductory routes to our qualifications. You could either choose to start with an Access module, or a module which allows you to count your previous learning towards an Open University qualification. Read our guide on Where to take your learning next for more information.

Not ready for formal University study? Then browse over 1000 free courses on OpenLearn and sign up to our newsletter to hear about new free courses as they are released.

Every year, thousands of students decide to study with The Open University. With over 120 qualifications, we’ve got the right course for you.

Request an Open University prospectus371