Creativity and innovation
Creativity and innovation

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Creativity and innovation

1.3 Creative culture

Activity 3 Creative projects

Think of two creative projects in which you are, or have been, involved. Select one that worked successfully and another that failed.

In each case note the way ideas were handled, the people involved and your dealings with others. What were the working relationships like? What was the atmosphere in the group? How did you set about the project and deal with the outside world?


What differences do you notice between these two situations? Do they apply to other successful and unsuccessful projects with which you have been involved? Are there particular ingredients that you associate with creative projects?

Activity 4 Creative organisations

What helps creativity in organisations? Think of an organisation known to you that you believe to be creative. What strikes you as interesting about the way it works?


Research suggests that creative organisations often share certain characteristics including an open culture, empowered staff, flexible structure, integrated procedures, idea development systems and good external partnerships. However, most of this research was done on Western organisations.


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