Creativity and innovation
Creativity and innovation

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Creativity and innovation

1.5 Review

This section has explained how personality, mental flexibility, experience, motivation, organisational culture and context play their part in creative endeavour. It has sought to show how the search for a single cause of creative output has given way to an understanding that multiple factors and influences are involved, and how the concern with seeking creativity within individuals is giving way to strategies that pay more attention to the community of practice within which creativity emerges.

In terms of policy, this has meant that the search to assess those with creative abilities has been supplemented with attempts to teach everybody creative skills and employ management strategies that recognise the need to nurture communities of creative endeavour.


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