Building relationships with donors
Building relationships with donors

This free course is available to start right now. Review the full course description and key learning outcomes and create an account and enrol if you want a free statement of participation.

Free course

Building relationships with donors

References

Institute of Fundraising (2006) The Good Fundraising Guide: Where to start… London [online], Institute of Fundraising, http://www.institute-of-fundraising.org.uk/documents/good_fundraising_guide.pdf (Accessed 20 April 2007).
Lloyd, T. (2006) Cultural Giving, London, Directory of Social Change.
Mellor, P. (1983) ‘Advertising for legacy income’ in Norton, M. (ed.) Legacies: A Practical Guide for Charities, London, Directory of Social Change.
Radcliffe, R. (2007) ‘Viewpoint: It's the cause that nets the legacy, not the charity’, Third Sector, 28 February [online] http://www.thirdsector.co.uk/Resources/Fundraising/Login/635986/ (Accessed 20 April 2007).
Sargeant, A. and Jay, E. (2004) Fundraising Management, London, Routledge.
Sargeant, A. and Hilton, T. (2005) ‘The final gift: targeting the potential charity legator’, International Journal of Nonprofit and Voluntary Sector Marketing, vol. 10, no. 1 February, pp. 3–16.
Third Sector (2003) ‘Children's Society pack aims for donor loyalty’, 5 February [online], http://www.thirdsector.co.uk/charity_news/full_news.cfm?D=5707 (Accessed 1 October 2003).
B625_2

Take your learning further

Making the decision to study can be a big step, which is why you'll want a trusted University. The Open University has 50 years’ experience delivering flexible learning and 170,000 students are studying with us right now. Take a look at all Open University courses.

If you are new to university level study, find out more about the types of qualifications we offer, including our entry level Access courses and Certificates.

Not ready for University study then browse over 900 free courses on OpenLearn and sign up to our newsletter to hear about new free courses as they are released.

Every year, thousands of students decide to study with The Open University. With over 120 qualifications, we’ve got the right course for you.

Request an Open University prospectus