Building relationships with donors
Building relationships with donors

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Building relationships with donors

3.6.1 Saying thank you and acknowledging current contribution

Probably the single most important way of retaining people's support and goodwill is to say thank you promptly and to demonstrate that you have noted and valued whatever it is they have contributed. If you do not have the systems to guarantee that supporters are thanked appropriately, then you cannot seriously expect to move anyone anywhere – be it up a pyramid, into a kite or round a matrix.

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