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Author: Peter Bloom, Gerard Hastings
  • Audio
  • 45 minutes

Drugs and consumerism

Updated Tuesday, 3 May 2016
Peter Bloom and Gerard Hastings discuss consumerism vs citizenship in the context of broader issues around drug pricing, advertising and marketing.

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The OU's Dr Peter Bloom talks to Professor Gerard Hastings—the first UK Professor of Social Marketing and founder/director of the Institute for Social Marketing and Centre for Tobacco Control Research at Stirling and The Open University—about consumerism, marketing, and pricing, particularly around prescription drugs.

                                                                          Transcript

 

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