Skip to content
  • Audio
  • 5 mins

Evan Davis on... Microsoft's future

Updated Saturday, 28th February 2009

The Bottom Line presenter Evan Davis asks if planning to innovate can ensure success for Microsoft's future

This page was published over five years ago. Please be aware that due to the passage of time, the information provided on this page may be out of date or otherwise inaccurate, and any views or opinions expressed may no longer be relevant. Some technical elements such as audio-visual and interactive media may no longer work. For more detail, see our Archive and Deletion Policy




We asked the question "what is the future of Microsoft?" perhaps wondering whether the company is past its prime, and we got a very clear answer; it’s all about innovation. Microsoft is in a world and market where innovation is obviously, famously, very rapid so it seems like a very plausible answer.

But it raises a very interesting general question about companies that want to elongate or sustain their lives. Can you plan on innovating? Can you go out and say, "I’m going to invent some stuff over the next two years," or do you have to stumble across those inventions and just hope for the best that you’re going to invent them over the next two years?

In some respects innovation can’t be a business plan. The business plan is what you do after you’ve got the innovation. For those who invest or have shares in Microsoft, the key question is whether the fact that Microsoft has been a big innovating company is a guide to the fact it can carry on innovating in the future?

Also this week

Find out more

Microsoft's position as market leader in IT reflects a similar position held by Amstrad. Alan Sugar explains how technological slips cost that lead.





Related content (tags)

Copyright information

For further information, take a look at our frequently asked questions which may give you the support you need.

Have a question?