4.2.4 Collecting possible solutions
This is the most creative part of the problem-solving process: it involves breaking the mindset within which situations are normally interpreted. Brainstorming is a good way to generate new approaches, by making sure that even apparently ridiculous ideas are not thrown out in the initial stages. Brainstorming has two basic principles:
quantity is more important than quality, in the creative phase;
critical comments are not allowed, at this stage.
It is important not to stop just because the flow of ideas has slowed. That is often the point at which really good ideas start to come.