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Marketing communications as a strategic function
Marketing communications help to define an organisation's relationship with its customers. This free course, Marketing communications as a strategic function, emphasises the strategic importance of such communication and its long-term effect on consumers. Communication models can act as a predictive guide, but in the end it is important to recognise the autonomy and unpredictability of consumers.
Course learning outcomes
After studying this course, you should be able to:
- demonstrate an understanding of the strategic importance of communications in a competitive environment.
You can start this course right now without signing-up. Click on any of the course content sections below to start at any point in this course.
If you want to be able to track your progress, earn a free Statement of Participation, and access all course quizzes and activities, sign-up.
- Learning outcomes
- 1 Barriers to a strategic view
- 2 The changing role of communications
- 3 The changing role of communications: customer preferences
- 4 Conclusion
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About this free course
6 hours study
Level 3: Advanced
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