Author: Laura Dewis

Money & management experts

Updated Friday, 13th February 2009
You've seen the CEOs. You've heard Evan's take. For another viewpoint, see the OU Business School expert opinion.

This page was published over 13 years ago. Please be aware that due to the passage of time, the information provided on this page may be out of date or otherwise inaccurate, and any views or opinions expressed may no longer be relevant. Some technical elements such as audio-visual and interactive media may no longer work. For more detail, see our Archive and Deletion Policy.

  • Janette Rutterford on... email

    Janette reflects on business life before email

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  • Leslie Budd on... start ups

    Why go out for hamburger when you can have steak at home? Leslie Budd compares the lure of 'sexy' start-up companies with that of the 'boring' incumbents

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  • Leslie Budd on... whose role is it anyway?

    Leslie Budd takes a look at the often difficult relationship between chair and CEO - how important is it to be clear about the roles?

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  • Leslie Budd on... the trade off

    Leslie Budd examines the tenuous relationship between profitability and market share; too much of either can have serious consequences

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    Level: 1 Introductory

  • Leslie Budd on... jargon

    Leslie Budd puts forward the case for using plain English in the business world

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  • Leslie Budd on... the mixed economy

    Leslie Budd takes a look at the roles of both the public and private sectors within the mixed economy

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    Level: 1 Introductory

  • Leslie Budd on... sponsorship

    Is sponsorship part of being a good corporate citizen or simply part of a marketing strategy? Leslie Budd discusses

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  • Leslie Budd on... branding

    Leslie Budd explores the role of 'brand' as a symbol of business power.

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    Level: 1 Introductory

  • Leslie Budd on... technofear

    Leslie Budd suggests that whichever sort of web is causing fear, the approach should be the same.

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    Level: 1 Introductory

  • Leslie Budd on... teamwork

    Leslie Budd asks whether businesses are wasting time by trying to make colleagues like each other.

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  • Spider's stratagem

    Since Da Vinci's flying machine caused early technofear, people have always distrusted the spider's stratagem.

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  • Leslie Budd on... product placement

    Leslie Budd looks at the advantages and disadvantages of product placement.

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  • Leslie Budd on... conferences

    Leslie Budd agrees that industry conferences are the places to swap gossip and make deals, but highlights the problem of reinforcing a fixed mindset between insiders and outsiders.

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    Level: 1 Introductory

  • Leslie Budd on... design

    From outside the Design Museum in London, Leslie Budd looks at the celebration of design in Britain, past and future. He suggests design can help economy growth in the aftermath of a global recession.

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  • The knowledge economy is dead! Long live the design economy!

    Leslie Budd trumpets the change: The knowledge economy is dead! Long live the design economy!

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  • Leslie Budd on... creatives

    Leslie Budd explores the roles of creative individuals in business from outside the Design Museum, London.

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  • Leslie Budd on... theft or investment?

    For some, it is an outrage to even consider it; others, it's the one true holder of value. Is property theft or investment?

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  • Liz Hartnett on... IT disasters

    Research student Liz Hartnett looks at IT methodologies and why people are often the key to getting things done.

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    Level: 1 Introductory

  • Liz Hartnett on... growth

    Research student Liz Hartnett weighs up the benefits and disadvantages of business growth.

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  • Leslie Budd on... headhunting

    Leslie Budd likens headhunting for new recruits to judging a talent contest; how do companies recruit and retain talented people while the talentless are so difficult to get rid of?

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  • Leslie Budd on... hedge funds

    How does a football manager of a World Cup team decide when to play their best players? Leslie Budd looks at long-term and short-term investments.

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  • Leslie Budd on... old versus new

    Is business our 'brave new world'? Leslie Budd highlights the celebrations of the technologies and products, past and present, which changed our society.

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  • Leslie Budd on... the Eurozone

    Has the Greek debt crisis exposed flaws in the euro economy system? Leslie Budd examines the consequences of a currency crisis and the knock-on effects of cuts in public expenditure.

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    Level: 1 Introductory

  • Leslie Budd on... risk

    Leslie Budd looks at how systemic risk and regulatory risk affect business and competition

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  • Leslie Budd on... cutting costs

    Leslie Budd examines the wicked problems of tricky customers and cost cutting in the business world

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  • Leslie Budd on... advertising

    Leslie Budd explores the confusion between power and speed of advertising in the business world

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  • Leslie Budd on... outsourcing

    Leslie Budd outlines the role of outsourcing in the prophetic demise of the printed word

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  • Leslie Budd on... design

    Leslie Budd explains why there's more to design than just fashion.

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  • Leslie Budd on... the public image

    The Open University Business School's Leslie Budd explores the image of the imagemakers

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