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Janette Rutterford on... email
Janette reflects on business life before email
Video
Level: 1 Introductory
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Leslie Budd on... start ups
Why go out for hamburger when you can have steak at home? Leslie Budd compares the lure of 'sexy' start-up companies with that of the 'boring' incumbents
Video
Level: 1 Introductory
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Leslie Budd on... whose role is it anyway?
Leslie Budd takes a look at the often difficult relationship between chair and CEO - how important is it to be clear about the roles?
Video
Level: 1 Introductory
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Leslie Budd on... the trade off
Leslie Budd examines the tenuous relationship between profitability and market share; too much of either can have serious consequences
Video
Level: 1 Introductory
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Leslie Budd on... jargon
Leslie Budd puts forward the case for using plain English in the business world
Video
Level: 1 Introductory
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Leslie Budd on... the mixed economy
Leslie Budd takes a look at the roles of both the public and private sectors within the mixed economy
Video
Level: 1 Introductory
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Leslie Budd on... sponsorship
Is sponsorship part of being a good corporate citizen or simply part of a marketing strategy? Leslie Budd discusses
Video
Level: 1 Introductory
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Leslie Budd on... branding
Leslie Budd explores the role of 'brand' as a symbol of business power.
Video
Level: 1 Introductory
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Leslie Budd on... technofear
Leslie Budd suggests that whichever sort of web is causing fear, the approach should be the same.
Video
Level: 1 Introductory
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Leslie Budd on... teamwork
Leslie Budd asks whether businesses are wasting time by trying to make colleagues like each other.
Video
Level: 1 Introductory
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Spider's stratagem
Since Da Vinci's flying machine caused early technofear, people have always distrusted the spider's stratagem.
Article
Level: 1 Introductory
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Leslie Budd on... product placement
Leslie Budd looks at the advantages and disadvantages of product placement.
Video
Level: 1 Introductory
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Leslie Budd on... conferences
Leslie Budd agrees that industry conferences are the places to swap gossip and make deals, but highlights the problem of reinforcing a fixed mindset between insiders and outsiders.
Video
Level: 1 Introductory
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Leslie Budd on... design
From outside the Design Museum in London, Leslie Budd looks at the celebration of design in Britain, past and future. He suggests design can help economy growth in the aftermath of a global recession.
Video
Level: 1 Introductory
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The knowledge economy is dead! Long live the design economy!
Leslie Budd trumpets the change: The knowledge economy is dead! Long live the design economy!
Article
Level: 1 Introductory
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Leslie Budd on... creatives
Leslie Budd explores the roles of creative individuals in business from outside the Design Museum, London.
Video
Level: 1 Introductory
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Leslie Budd on... theft or investment?
For some, it is an outrage to even consider it; others, it's the one true holder of value. Is property theft or investment?
Video
Level: 1 Introductory
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Liz Hartnett on... IT disasters
Research student Liz Hartnett looks at IT methodologies and why people are often the key to getting things done.
Video
Level: 1 Introductory
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Liz Hartnett on... growth
Research student Liz Hartnett weighs up the benefits and disadvantages of business growth.
Video
Level: 1 Introductory
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Leslie Budd on... headhunting
Leslie Budd likens headhunting for new recruits to judging a talent contest; how do companies recruit and retain talented people while the talentless are so difficult to get rid of?
Video
Level: 1 Introductory
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Leslie Budd on... hedge funds
How does a football manager of a World Cup team decide when to play their best players? Leslie Budd looks at long-term and short-term investments.
Video
Level: 1 Introductory
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Leslie Budd on... old versus new
Is business our 'brave new world'? Leslie Budd highlights the celebrations of the technologies and products, past and present, which changed our society.
Video
Level: 1 Introductory
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Leslie Budd on... the Eurozone
Has the Greek debt crisis exposed flaws in the euro economy system? Leslie Budd examines the consequences of a currency crisis and the knock-on effects of cuts in public expenditure.
Video
Level: 1 Introductory
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Leslie Budd on... risk
Leslie Budd looks at how systemic risk and regulatory risk affect business and competition
Video
Level: 1 Introductory
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Leslie Budd on... cutting costs
Leslie Budd examines the wicked problems of tricky customers and cost cutting in the business world
Video
Level: 1 Introductory
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Leslie Budd on... advertising
Leslie Budd explores the confusion between power and speed of advertising in the business world
Video
Level: 1 Introductory
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Leslie Budd on... outsourcing
Leslie Budd outlines the role of outsourcing in the prophetic demise of the printed word
Video
Level: 1 Introductory
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Leslie Budd on... design
Leslie Budd explains why there's more to design than just fashion.
Video
Level: 1 Introductory
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Leslie Budd on... the public image
The Open University Business School's Leslie Budd explores the image of the imagemakers
Video
Level: 1 Introductory
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