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Janette Rutterford on... email
Watch now to access more details of Janette Rutterford on... emailJanette reflects on business life before email
Level: 1 Introductory
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Leslie Budd on... start ups
Watch now to access more details of Leslie Budd on... start upsWhy go out for hamburger when you can have steak at home? Leslie Budd compares the lure of 'sexy' start-up companies with that of the 'boring' incumbents
Level: 1 Introductory
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Leslie Budd on... whose role is it anyway?
Watch now to access more details of Leslie Budd on... whose role is it anyway?Leslie Budd takes a look at the often difficult relationship between chair and CEO - how important is it to be clear about the roles?
Level: 1 Introductory
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Leslie Budd on... the trade off
Watch now to access more details of Leslie Budd on... the trade offLeslie Budd examines the tenuous relationship between profitability and market share; too much of either can have serious consequences
Level: 1 Introductory
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Leslie Budd on... jargon
Watch now to access more details of Leslie Budd on... jargonLeslie Budd puts forward the case for using plain English in the business world
Level: 1 Introductory
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Leslie Budd on... the mixed economy
Watch now to access more details of Leslie Budd on... the mixed economyLeslie Budd takes a look at the roles of both the public and private sectors within the mixed economy
Level: 1 Introductory
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Leslie Budd on... sponsorship
Watch now to access more details of Leslie Budd on... sponsorshipIs sponsorship part of being a good corporate citizen or simply part of a marketing strategy? Leslie Budd discusses
Level: 1 Introductory
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Leslie Budd on... branding
Watch now to access more details of Leslie Budd on... brandingLeslie Budd explores the role of 'brand' as a symbol of business power.
Level: 1 Introductory
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Leslie Budd on... technofear
Watch now to access more details of Leslie Budd on... technofearLeslie Budd suggests that whichever sort of web is causing fear, the approach should be the same.
Level: 1 Introductory
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Leslie Budd on... teamwork
Watch now to access more details of Leslie Budd on... teamworkLeslie Budd asks whether businesses are wasting time by trying to make colleagues like each other.
Level: 1 Introductory
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Spider's stratagem
Read now to access more details of Spider's stratagemSince Da Vinci's flying machine caused early technofear, people have always distrusted the spider's stratagem.
Level: 1 Introductory
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Leslie Budd on... product placement
Watch now to access more details of Leslie Budd on... product placementLeslie Budd looks at the advantages and disadvantages of product placement.
Level: 1 Introductory
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Leslie Budd on... conferences
Watch now to access more details of Leslie Budd on... conferencesLeslie Budd agrees that industry conferences are the places to swap gossip and make deals, but highlights the problem of reinforcing a fixed mindset between insiders and outsiders.
Level: 1 Introductory
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Leslie Budd on... design
Watch now to access more details of Leslie Budd on... designFrom outside the Design Museum in London, Leslie Budd looks at the celebration of design in Britain, past and future. He suggests design can help economy growth in the aftermath of a global recession.
Level: 1 Introductory
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The knowledge economy is dead! Long live the design economy!
Read now to access more details of The knowledge economy is dead! Long live the design economy!Leslie Budd trumpets the change: The knowledge economy is dead! Long live the design economy!
Level: 1 Introductory
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Leslie Budd on... creatives
Watch now to access more details of Leslie Budd on... creativesLeslie Budd explores the roles of creative individuals in business from outside the Design Museum, London.
Level: 1 Introductory
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Leslie Budd on... theft or investment?
Watch now to access more details of Leslie Budd on... theft or investment?For some, it is an outrage to even consider it; others, it's the one true holder of value. Is property theft or investment?
Level: 1 Introductory
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Liz Hartnett on... IT disasters
Watch now to access more details of Liz Hartnett on... IT disastersResearch student Liz Hartnett looks at IT methodologies and why people are often the key to getting things done.
Level: 1 Introductory
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Liz Hartnett on... growth
Watch now to access more details of Liz Hartnett on... growthResearch student Liz Hartnett weighs up the benefits and disadvantages of business growth.
Level: 1 Introductory
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Leslie Budd on... headhunting
Watch now to access more details of Leslie Budd on... headhuntingLeslie Budd likens headhunting for new recruits to judging a talent contest; how do companies recruit and retain talented people while the talentless are so difficult to get rid of?
Level: 1 Introductory
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Leslie Budd on... hedge funds
Watch now to access more details of Leslie Budd on... hedge fundsHow does a football manager of a World Cup team decide when to play their best players? Leslie Budd looks at long-term and short-term investments.
Level: 1 Introductory
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Leslie Budd on... old versus new
Watch now to access more details of Leslie Budd on... old versus newIs business our 'brave new world'? Leslie Budd highlights the celebrations of the technologies and products, past and present, which changed our society.
Level: 1 Introductory
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Leslie Budd on... the Eurozone
Watch now to access more details of Leslie Budd on... the EurozoneHas the Greek debt crisis exposed flaws in the euro economy system? Leslie Budd examines the consequences of a currency crisis and the knock-on effects of cuts in public expenditure.
Level: 1 Introductory
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Leslie Budd on... risk
Watch now to access more details of Leslie Budd on... riskLeslie Budd looks at how systemic risk and regulatory risk affect business and competition
Level: 1 Introductory
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Leslie Budd on... cutting costs
Watch now to access more details of Leslie Budd on... cutting costsLeslie Budd examines the wicked problems of tricky customers and cost cutting in the business world
Level: 1 Introductory
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Leslie Budd on... advertising
Watch now to access more details of Leslie Budd on... advertisingLeslie Budd explores the confusion between power and speed of advertising in the business world
Level: 1 Introductory
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Leslie Budd on... outsourcing
Watch now to access more details of Leslie Budd on... outsourcingLeslie Budd outlines the role of outsourcing in the prophetic demise of the printed word
Level: 1 Introductory
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Leslie Budd on... design
Watch now to access more details of Leslie Budd on... designLeslie Budd explains why there's more to design than just fashion.
Level: 1 Introductory
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Leslie Budd on... the public image
Watch now to access more details of Leslie Budd on... the public imageThe Open University Business School's Leslie Budd explores the image of the imagemakers
Level: 1 Introductory
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