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Never before have social issues been more at the centre of public and private debate. From concerns about sustainability and the future of the planet to the introduction of smoking bans, there is a growing recognition that social marketing has a role to play in achieving a wide range of social goals. This free course, Social marketing, examines the nature of social marketing and how the adoption of marketing concepts, frameworks and techniques developed for commercial marketers can be applied to the solution of social problems.
Course learning outcomes
After studying this course, you should be able to:
- describe and explain the meaning and nature of social marketing
- analyse social marketing problems and suggest ways of solving these
- recognise the range of stakeholders involved in social marketing programmes and their role as target markets
- assess the role of branding, social advertising and other communications in achieving behavioural change.
You can start this course right now without signing-up. Click on any of the course content sections below to start at any point in this course.
If you want to be able to track your progress, earn a free Statement of Participation, and access all course quizzes and activities, sign-up.
- Learning outcomes
- 1 Course overview
- 2 Understanding the nature of social marketing
- 3 Understanding consumer behaviour
- 4 Stakeholders and target markets
- 5 The role of communications and branding in social marketing programmes
- 6 Course questions
- 7 Conclusion
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About this free course
8 hours study
Level 3: Advanced
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