The market-led organisation
The market-led organisation

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The market-led organisation


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Grateful acknowledgement is made to the following sources for permission to reproduce material in this book.

Course image: Pictures of Money in Flickr made available under Creative Commons Attribution 2.0 Licence.

Figure 2 American Marketing Association;

Figure 4 Copyright © Credit Suisse First Boston (Europe);

Figure 5 Piercy, N. (1997) Market-Led Strategic Change, 2nd edn, Butterworth Heinemann Publishers, reprinted by permission of Butterworth Heinemann Publishers, a division of Reed Educational & Professional Publishing Ltd.

Example 2 Pan-company marketing was pioneered by British Airways’, The Marketing Council;

Example 3 'NSPCC Campaign of the Year’,Marketing Business, the magazine for The Chartered Institute of Marketing;

Case Study 1 'M&S goes online to reverse crisis’,Marketing, 20 May 1999, Haymarket Publishing Ltd;

Case Study 2 Adapted from Chambers, S. and Helander, T. (1997) ‘Wace Burgess’, in Johnston et al., Cases in Operations Management, 2nd edn, Financial Times Management. Copyright © Robert Johnston, Stuart Chambers, Christine Harland, Alan Harrison, Nigel Slack 1997.

Every effort has been made to trace all copyright owners, but if any has been inadvertently overlooked, the publishers will be pleased to make the necessary arrangements at the first opportunity.

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