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Figure 2 American Marketing Association;
Figure 4 Copyright © Credit Suisse First Boston (Europe);
Figure 5 Piercy, N. (1997) Market-Led Strategic Change, 2nd edn, Butterworth Heinemann Publishers, reprinted by permission of Butterworth Heinemann Publishers, a division of Reed Educational & Professional Publishing Ltd.
Example 2 Pan-company marketing was pioneered by British Airways’, The Marketing Council;
Example 3 'NSPCC Campaign of the Year’,Marketing Business, the magazine for The Chartered Institute of Marketing;
Case Study 1 'M&S goes online to reverse crisis’,Marketing, 20 May 1999, Haymarket Publishing Ltd;
Case Study 2 Adapted from Chambers, S. and Helander, T. (1997) ‘Wace Burgess’, in Johnston et al., Cases in Operations Management, 2nd edn, Financial Times Management. Copyright © Robert Johnston, Stuart Chambers, Christine Harland, Alan Harrison, Nigel Slack 1997.
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