The market-led organisation
The market-led organisation

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Free course

The market-led organisation

Learning outcomes

After studying this course, you should be able to:

  • describe the difference between marketing as a function and the concept of being market led

  • evaluate whether an organisation is market led

  • evaluate the relevance of marketing concepts to organisations, whether commercial (for-profit) or non-profit

  • identify customers and consumers

  • list the tangible and intangible elements of products and services.

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