The market-led organisation
The market-led organisation

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The market-led organisation

References

Brassington, F. and Pettitt, S. (2000) Principles of Marketing, 2nd edn, England, Pearson Education Limited.
Christopher, M., Payne, A. F. T. and Ballantyne, D. (1991) Relationship Marketing: Bringing quality, customer service and marketing together, Oxford, Butterworth Heinemann.
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Drucker, P. F. (1992) ‘Managing the Non-Profit Organisation: Principles and Practices’, New York, HarperCollins.
Egan, C. and Thomas M. (1998) ‘Evaluating stakeholder principles in strategic marketing’, in Egan, C. and Jones, M. (eds), The CIM Handbook of Strategic Marketing, Oxford, Butterworth-Heinemann.
Gummesson, E. (1990) ‘The role of the part time marketer’, University of Karlstand Research Report.
Jardine, A. (1999) ‘M&S go online to reverse crisis’, Marketing, 19 May 1999, p. 20.
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Narver, J. and Slater, J. (1990) ‘The effect of a market orientation on business profitability’, Journal of Marketing, Vol. 54, Issue 4, pp. 20–35.
Piercy, N. (1997) Market-led Strategic Change, Oxford, Butterworth-Heinemann.
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Treacy, M. and Wiersema, F. (1996) The Discipline of Market Leaders, London, HarperCollins.
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