Free course

The market-led organisation

Free statement of participation on completion

Marketing means different things to different people. How do you decide who to aim a campaign at? If you already have a background in marketing, this free course, The market-led organisation, will improve your understanding of market orientation and of the process of going to market. It also assesses the importance of managing key internal and external relationships.

Course learning outcomes

After studying this course, you should be able to:

  • describe the difference between marketing as a function and the concept of being market led
  • evaluate whether an organisation is market led
  • evaluate the relevance of marketing concepts to organisations, whether commercial (for-profit) or non-profit
  • identify customers and consumers
  • list the tangible and intangible elements of products and services.