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The market-led organisation
Marketing means different things to different people. How do you decide who to aim a campaign at? If you already have a background in marketing, this free course, The market-led organisation, will improve your understanding of market orientation and of the process of going to market. It also assesses the importance of managing key internal and external relationships.
Course learning outcomes
After studying this course, you should be able to:
- describe the difference between marketing as a function and the concept of being market led
- evaluate whether an organisation is market led
- evaluate the relevance of marketing concepts to organisations, whether commercial (for-profit) or non-profit
- identify customers and consumers
- list the tangible and intangible elements of products and services.
First Published: 09/08/2012
You can start this course right now without signing-up. Click on any of the course content sections below to start at any point in this course.
If you want to be able to track your progress, earn a free Statement of Participation, and access all course quizzes and activities, sign-up.
- Learning outcomes
- 1 What does 'marketing' mean?
- 2 Understanding market orientation
- 3 Do all organisations need to be market oriented?
- 4 How do organisations become market leaders?
- 5 Managing a market-led organisation
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About this free course
4 hours study
Level 3: Advanced
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