Skip to content
  • Audio
  • 5 mins

Theo on... getting celebrity endorsements

Updated Tuesday, 1st November 2016

How can you get a bit of glamour help your sales?




Theo Paphitis
There’s various ways in which you can have celebrities wear your product and endorse your products.  You can just give them one, and some will be quite happy with that, and they’ll just wear it.  And if they're photographed somewhere with it on, it’s good luck.  Alternatively, there’s others that you have to pay a small fortune to, because they're already wealthy individuals, who you want to wear your watch but also endorse your watch, also advertise it and be used in your marketing campaign to say what a great product it is and how they never leave home without it and everything else.  That costs a huge amount of money, because the sort of person you need to attract is already a well-known name and there is demands from other brands to be associated with that person.


Marketing isn't simple. The world isn't simple. The Open University Business School can help you sharpen your skills as a manager in charge of marketing.

Selling direct to the public? The Open University has a course offering An introduction to retail management and marketing.

The whole story

Join Theo Paphitis as he follows nine companies seeking to expand their overseas markets: Theo's Adventure Capitalists.





Related content (tags)

Copyright information

For further information, take a look at our frequently asked questions which may give you the support you need.

Have a question?