Free course

Strategic view of performance

Free statement of participation on completion

Strategic management and planning are no longer the preserve of senior executives. This free course, Strategic view of performance, looks at three different approaches to strategy before analysing the direction that strategic management may take now that it has become an accumulation of small tactical decisions rather than a top-down process. If you are interested in how a business 'ticks', this course could provide some of the answers.

Course learning outcomes

After studying this course, you should be able to:

  • explain the difference between a ‘markets approach’ and a ‘resource-based approach’ to strategy, and how they complement each other
  • explain what is meant by ‘the value chain’, and how it applies to an organisation
  • explain what is meant by ‘emergent strategy’ and why intended and actual strategy may differ
  • contribute more effectively to developing and implementing strategy in the organisation.