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  • Article

    5 mins

    Level: 1 Introductory

    Updated on:

    22 Dec 2017

  • Why limited-time offers make shoppers say 'bye now', not 'buy now'

    Introductory level Duration 5 mins Updated 22 Dec 2017
    Pressurising customers to make their mind up is more likely to cost a sale than create one.
  • Creative commons image Icon The Open University under Creative Commons BY-NC-SA 4.0 license

    Know your junk food rules

    By Dr Mimi Tatlow-Golden

    Find out if you know your junk food advertising rules with our interactive video. 

    Take part now: Know your junk food rules about Managing projects through people

    Activity

    10 mins

    Level: 1 Introductory

    Updated on:

    25 Sep 2017

  • Know your junk food rules

    Featuring: Activity Activity
    Know your junk food rules Creative commons image Icon The Open University under Creative Commons BY-NC-SA 4.0 license
    Introductory level Duration 10 mins Updated 25 Sep 2017
    Find out if you know your junk food advertising rules with our interactive video. 
  • Copyright free  image Icon Copyright free: FranciscoFdez

    Why is the iPhone X a thousand-dollar gamble?

    As it launches a new model, Apple is hoping that its brand will persuade enough people to dig deep into their pockets. Loizos Heracleous explores Apple's thinking.

    Watch now: Why is the iPhone X a thousand-dollar gamble? about Managing projects through people

    Video

    5 mins

    Level: 1 Introductory

    Updated on:

    14 Sep 2017

  • Why is the iPhone X a thousand-dollar gamble?

    Featuring: Video Video
    Why is the iPhone X a thousand-dollar gamble? Copyright free  image Icon Copyright free: FranciscoFdez
    Introductory level Duration 5 mins Updated 14 Sep 2017
    As it launches a new model, Apple is hoping that its brand will persuade enough people to dig deep into their pockets. Loizos Heracleous explores Apple's...
  • An American Classic: How Spam became a success

    Fritter away a few minutes with the story of how chopped meat in a tin became a branding success. What can we learn from the constant reinvention of a staple?

    Watch now: An American Classic: How Spam became a success about Managing projects through people

    Video

    Updated on:

    11 Jul 2017

  • An American Classic: How Spam became a success

    Featuring: Video Video
    Updated 11 Jul 2017
    Fritter away a few minutes with the story of how chopped meat in a tin became a branding success. What can we learn from the constant reinvention of a...

    Free OpenLearn courses.
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    BA (Honours) Business Management (Marketing)

    Course Course
    BA (Honours) Business Management (Marketing)
    Updated 18 Oct 2021
    You will need a computer with internet access to study for this qualification....

    BA (Honours) Business Management

    Course Course
    BA (Honours) Business Management
    Updated 18 Oct 2021
    How do businesses develop strategies, handle risk and take decisions? What's...

    BA (Honours) Business Management and Spanish

    Course Course
    BA (Honours) Business Management and Spanish
    Updated 18 Oct 2021
    You will need a computer with internet access to study for this qualification....

    BA (Honours) Business Management and German

    Course Course
    BA (Honours) Business Management and German
    Updated 18 Oct 2021
    You will need a computer with internet access to study for this qualification....

    BA (Honours) Business Management and French

    Course Course
    BA (Honours) Business Management and French
    Updated 18 Oct 2021
    You will need a computer with internet access to study for this qualification....

    BA (Honours) Business Management and Languages

    Course Course
    BA (Honours) Business Management and Languages
    Updated 18 Oct 2021
    This degree allows you to combine business management with French, German or...

    Diploma of Higher Education in Business Management

    Course Course
    Diploma of Higher Education in Business Management
    Updated 18 Oct 2021
    How do businesses develop strategies, handle risk and take decisions? What's...

    Diploma of Higher Education in Business Management and German

    Course Course
    Diploma of Higher Education in Business Management and German
    Updated 18 Oct 2021
    You will need a computer with internet access to study for this qualification....

    Diploma of Higher Education in Business Management and French

    Course Course
    Diploma of Higher Education in Business Management and French
    Updated 18 Oct 2021
    You will need a computer with internet access to study for this qualification....

    Diploma of Higher Education in Business Management and Spanish

    Course Course
    Diploma of Higher Education in Business Management and Spanish
    Updated 18 Oct 2021
    You will need a computer with internet access to study for this qualification....

    Become an OU student.
    Change your life with a qualification

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    BA (Honours) Business Management (Marketing)

    Course Course
    BA (Honours) Business Management (Marketing)
    Updated 18 Oct 2021
    You will need a computer with internet access to study for this qualification....

    BA (Honours) Business Management

    Course Course
    BA (Honours) Business Management
    Updated 18 Oct 2021
    How do businesses develop strategies, handle risk and take decisions? What's...

    BA (Honours) Business Management and Spanish

    Course Course
    BA (Honours) Business Management and Spanish
    Updated 18 Oct 2021
    You will need a computer with internet access to study for this qualification....

    BA (Honours) Business Management and German

    Course Course
    BA (Honours) Business Management and German
    Updated 18 Oct 2021
    You will need a computer with internet access to study for this qualification....

    BA (Honours) Business Management and French

    Course Course
    BA (Honours) Business Management and French
    Updated 18 Oct 2021
    You will need a computer with internet access to study for this qualification....

    BA (Honours) Business Management and Languages

    Course Course
    BA (Honours) Business Management and Languages
    Updated 18 Oct 2021
    This degree allows you to combine business management with French, German or...

    Diploma of Higher Education in Business Management

    Course Course
    Diploma of Higher Education in Business Management
    Updated 18 Oct 2021
    How do businesses develop strategies, handle risk and take decisions? What's...

    Diploma of Higher Education in Business Management and German

    Course Course
    Diploma of Higher Education in Business Management and German
    Updated 18 Oct 2021
    You will need a computer with internet access to study for this qualification....

    Diploma of Higher Education in Business Management and French

    Course Course
    Diploma of Higher Education in Business Management and French
    Updated 18 Oct 2021
    You will need a computer with internet access to study for this qualification....

    Diploma of Higher Education in Business Management and Spanish

    Course Course
    Diploma of Higher Education in Business Management and Spanish
    Updated 18 Oct 2021
    You will need a computer with internet access to study for this qualification....