My OpenLearn Profile
- Personalise your OpenLearn profile
- Save your favourite content
- Get recognition for your learning
Marketing in the 21st Century
This free course, Marketing in the 21st century, offers a managerial perspective on how to deliver more effective marketing in an organisation, regardless of whether it is based in the private, public or non-profit sector. This is achieved through a variety of learning techniques, including case studies, videos, activities and group discussions. Supporting this learning, students are encouraged to become critical thinkers about both how they undertake their own decisions, as well as how marketing influences our society.
Course learning outcomes
After studying this course, you should be able to:
- articulate whether marketing is a process or philosophy
- think analytically, creatively and in an integrated manner about marketing ethics
- define what a brand is and value of brands to organisations and consumers
- understand how marketing practice is changing now and will change more in the future.
You can start this course right now without signing-up. Click on any of the course content sections below to start at any point in this course.
If you want to be able to track your progress, earn a free Statement of Participation, and access all course quizzes and activities, sign-up.
- Learning outcomes
- 1 What is marketing?
- 2 Marketing and ethics
- 3 Brand basics
- 4 International marketing in turbulent times
- Keep on learning
Create an account to get more
Track your progress
Review and track your learning through your OpenLearn Profile.
Statement of participation
On completetion of a course you will earn a Statement of participation.
Access all course activities
Take course quizzes and access all learning.
Review the course
When you have finished a course leave a review and tell others what you think.
Creative commons: The Open University is proud to release this free course under a Creative Commons licence.
However, any third-party materials featured within it are used with permission and are not ours to give away. These materials are not subject to the Creative Commons licence. See terms and conditions and our FAQs.
Full copyright details can be found in the Acknowledgements section of each week.
For further information, take a look at our frequently asked questions which may give you the support you need.Have a question?
Making the decision to study can be a big step, which is why you'll want a trusted University. The Open University has nearly 50 years’ experience delivering flexible learning and 170,000 students are studying with us right now. Take a look at all Open University courses.
Every year, thousands of students decide to study with The Open University. With over 120 qualifications, we’ve got the right course for you.
About this free course
6 hours study
Level 3: Advanced
Become an OU student
Download this course
Free statement of participation on completion of these courses.