Free course

Stakeholders in marketing and finance

Free statement of participation on completion

This free course, Stakeholders in marketing and finance, comprises two sections introducing the idea of customers and stakeholders for financial information. It also contains two activities in which learners are asked to relate the ideas discussed to their own work practice.

Course learning outcomes

After studying this course, you should be able to:

  • understand and identify customers, consumers and clients and their needs and expectations
  • apply these ideas to a work context and recognise customers, consumers and clients and their needs and expectations
  • understand and identify financial stakeholders of an organisation and their information needs
  • apply these ideas to a work context and recognise the organisation’s financial stakeholders and their information needs.

You can start this course right now without signing-up. Click on any of the course content sections below to start at any point in this course.
If you want to be able to track your progress, earn a free Statement of Participation, and access all course quizzes and activities, sign-up.

Course content