Long description

This figure is a bar graph. The information is displayed in the following table. (Note: the figures for ‘not applicable’ and ‘don't know/no answer’ were not shown in the original source image and so the numbers are based on our reading of the graph. The exact numbers are less important than their relative proportions when interpreting the data)

Very important Somewhat important Not important Not at all important Not applicable DK/NA
Collaboration with research institutes, agencies and universities 19 30 21 14 15 1
Existing regulations, including standards 30 41 15 7 5 2
Limited access to materials 30 31 19 12 6 2
Expected future regulations imposing new standards 33 38 14 8 4 3
Good access to external information and knowledge, including technology support services 34 40 14 6 5 1
Expected future material scarcity (as an incentive to develop innovative, less material-intensive substitutes) 35 29 16 10 7 3
Increased market demand for green products 36 32 15 8 7 2
Technological and management capabilities within the enterprise 37 37 14 7 3 2
Access to existing subsidies and fiscal incentives 40 32 14 7 5 2
Secure or increase existing market share 42 34 12 6 4 2
Good business partners 45 31 11 8 4 1
Current high material prices (as an incentive to innovate to use less material and decrease the cost) 45 31 11 7 5 1
Current high energy prices (as an incentive to innovative, to use less energy and decrease the cost) 50 29 11 5 4 1
Expected future increases in energy prices 52 30 9 5 3 1