Glossary
Thursday, 25 April 2024, 2:07 AM
Site: Open Learning
Course: Working in the voluntary sector (VOLB_2)
Glossary: Glossary
B
beneficiariesBeneficiaries include service users, participants, and so on. In other words, the people whom voluntary organisations aim to benefit. The term incorporates a wider view, however. If an organisation provides activities for children with disabilities, are the beneficiaries the parents or guardians of the children? Or is it the children themselves?
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brandA way to use marketing and communications to distinguish organisations or products from their competitors. |