Working in the voluntary sector
Working in the voluntary sector

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Working in the voluntary sector

Glossary


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M

market segmentation

A marketing strategy whereby the market is divided into subsets of people or organisations which share common needs or interests. This means these different groups can be targeted more specifically.


match-funding

Where funds need to be raised in equal (or matched) amounts. It is often a condition of grants, whereby the funder says that an equal amount has to be raised by the organisation before it will award the grant.



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