Skip to content
Skip to main content

About this free course

Download this course

Share this free course

Personal branding for career success
Personal branding for career success

Start this free course now. Just create an account and sign in. Enrol and complete the course for a free statement of participation or digital badge if available.

References

Arruda, W. (2017) ‘Why personal branding is dead and more important than ever’, Forbes. [Online]. Available at https://www.forbes.com/ sites/ williamarruda/ 2017/ 03/ 19/ why-personal-branding-is-dead-and-why-it-is-more-important-than-ever/ #335805b87e4d [Tip: hold Ctrl and click a link to open it in a new tab. (Hide tip)] (Accessed 2 May 2019).
Goffman, E. (1990) The Presentation of Self in Every Day Life. New edition. London, UK: Penguin.
Joseph, S. (2016) ‘7 qualities of truly authentic people’, Psychology Today. [Online]. Available at https://www.psychologytoday.com/ us/ blog/ what-doesnt-kill-us/ 201608/ 7-qualities-truly-authentic-people (Accessed 2 May 2019).
Karaduman, I. (2013) ‘The effect of social media on personal branding efforts of top level executives’, Procedia − Social and Behavioural Sciences 99, 465-473).
Mainiero, L. A. and Sullivan, S.E. (2006) ‘The ABCs of a Kaleidoscope Career’, ChangeThis Manifesto No. 25.02. [Online]. Available at https://changethis.com/ manifesto/ 25.02.ABCKal/ pdf/ 25.02.ABCKal.pdf (Accessed 2 May 2019).
Sanghani, R. (2017) ‘Pepsi ad: Everything that’s wrong with THAT Kendall Jenner video’, The Telegraph. [Online]. Available at https://www.telegraph.co.uk/ women/ life/ pepsi-ad-everything-wrong-kendall-jenner-video/ (Accessed 2 May 2019).
Strohminger, N. Knobe, J. & Newman, G. (2017) ‘The True Self: A psychological concept distinct from the self’, Perspectives on Psychological Science, Vol 12, Issue 4, pp 551–560.
The Cult Branding Company (n.d.) ‘Official Oprah Cult Brand Profile.’ [Online]. Available at http://cultbranding.com/ ceo/ oprah-cult-brand/ (Accessed 2 May 2019).
Thorpe, V. (2014) ‘Scarlett Johansson: I have no regrets over ad for West Bank drinks company SodaStream’, The Guardian. [Online]. Available at https://www.theguardian.com/ film/ 2014/ mar/ 16/ scarlett-johansson-stands-by-sodastream-deal (Accessed 2 May 2019).
Webber, R. ‘6 personal branding mistakes that are holding you back’, The Muse. [Online]. Available at https://www.themuse.com/ advice/ 6-personal-branding-mistakes-that-are-holding-you-back (Accessed 2 May 2019).