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The image is a simple table of two columns listing the advantages and disadvantages of using secondary data (adapted from Bryman, Bell and Harley 2019: 296). The first column, headed advantages, has a light blue shading and contains the words: cost and time, high quality data, opportunity for longitudinal analysis, more time for data analysis, and influence and reshape your research goals. The second column, headed disadvantages, has a light purple shading and contains the words: lack of familiarity with data, complexity of the data, no control over data quality, and absence of key variables.

 6 The advantages and limitations of secondary data