This free course was written by Ronald Macintyre and Liz Moody. It was first published in February 2019 and updated in November 2021.
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Figure 1: Adapted from: Drucker 2007; redrawn version (c) The Open University
Figure 2: Adapted from Burns, P. (2016) Entrepreneurship and Small Business Start-up, Growth and Maturity (4th ed.) London: Palgrave-MacMillan, pp 86-117
Figure 3: CARTA image / Alamy Stock Photo
Figure 5: patpitchaya; iStockphoto.com
Video 5: Brainstorming: Permission has been granted by Group Harmonics, Inc. for teaching and training purposes only.
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