Further research
To learn more about target audiences and target markets, read Creative Coffee’s article on ‘How to really define your target audience – how to define your target audience for complete beginners’ [Tip: hold Ctrl and click a link to open it in a new tab. (Hide tip)]
For more information on audience segmentation:
- Morris Hargreaves McIntyre (2020) Culture segments
- Arts Council England (2020) Culture-based segmentation