This black-and-white advertisement from the Illustrated London News shows a young woman with short hair, wearing a short-sleeved top with a ruffled v-shaped neckline, holding a pencil and notepad with her neatly manicured hands. She gazes sweetly at the reader. Behind her and slightly to her right is a typewriter which, together with her notepad, suggests that she is an administrative assistant. The caption for the advertisement reads ‘Business girls like Cuticura’, and a short blurb below explains the beauty products being advertised – soap, ointment and talcum powder – together with the current retail prices.

 Modern fashion in the making of modern women