2.2 Alternative football business approaches
As you have seen, football can seem like an odd form of business – at least in England. But are there alternatives to this approach or is the business of football run the same way across the world?
In thisjournalist Stephen Evans (2013) outlines why he thinks the ‘German football model is a league apart’.
You can open the article in a separate window or tab by right-clicking on the link or pressing 'Control' (or 'Command') as you click.
Activity 3 German football model: a league apart
Read the article and make notes on key differences you identify which vary from the approach in the English leagues, including elements of Professor Stefan Szymanski’s analysis in Section 2.1.
To what extent do you agree with Stephen Evans’ views that this is a more effective approach to the running of a football business than that in England?
Post your views into the forum and see what others feel.