4.2 Stakeholders, power and interest
The two articles that you will read next are about a debate that started in 2013 and 2014 over the change of name of Hull City Football club to Hull Tigers. As you read the articles consider the different stakeholders or stakeholder groups who are involved and what their interest might be.
- (BBC, 2015)
- Supporter's trust calls on Allam to rethink Hull City name change (ITV, 2015)
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The three key stakeholders mentioned here are the Football Association (FA), the owner (Assem Allam) and the fans. But what role is each playing and how much influence will they have on the outcome? To understand that we need to explore each stakeholder in more depth looking at the interest each has in the outcome and the extent of their power.