Introducing the voluntary sector
Introducing the voluntary sector

Start this free course now. Just create an account and sign in. Enrol and complete the course for a free statement of participation or digital badge if available.

Free course

Introducing the voluntary sector

2.1 Understanding power

A method used to depict the relationship between a stakeholder’s interest in the organisation and the power they have to influence it is a matrix (see Figure 4). On this matrix, large-scale funders, for example, would be placed in the high interest/high power category. Similarly, an organisation might have stakeholders that have a high degree of power but little interest in the success of the organisation (for example policy makers). This might apply to some of the secondary stakeholders you identified in Activity 2. What about those with a high degree of interest but low power? Service users and staff in the organisation will often fall within this category, but not always.

Described image
Figure 4 Power and interest of stakeholders (Source: adapted from Johnson and Scholes, 1999)

Activity 4 Power in practice

Timing: Allow approximately 5 minutes

Create your own version of Figure 4 and use it to allocate the different stakeholders from the organisation you chose in Activity 2 to the different parts of the matrix.

To use this interactive functionality a free OU account is required. Sign in or register.
Interactive feature not available in single page view (see it in standard view).


This type of stakeholder mapping can be used for thinking about how organisations engage with their stakeholders. Allocating different groups within the matrix helps organisations to think about who has power and who should have more. Empowering groups, particularly service users and beneficiaries, is discussed in Week 6.


Take your learning further

Making the decision to study can be a big step, which is why you'll want a trusted University. The Open University has 50 years’ experience delivering flexible learning and 170,000 students are studying with us right now. Take a look at all Open University courses.

If you are new to University-level study, we offer two introductory routes to our qualifications. You could either choose to start with an Access module, or a module which allows you to count your previous learning towards an Open University qualification. Read our guide on Where to take your learning next for more information.

Not ready for formal University study? Then browse over 1000 free courses on OpenLearn and sign up to our newsletter to hear about new free courses as they are released.

Every year, thousands of students decide to study with The Open University. With over 120 qualifications, we’ve got the right course for you.

Request an Open University prospectus371