2.1 Online networks
In recent years networking opportunities have been considerably enhanced by the internet.
Activity 6 Exploring social media
Watch the first 1 minute 30 seconds of this video, which illustrates the rapid growth of social media.
Transcript: The social media revolution 2015
The text in the video is as follows:
According to the video, which of the following statements are true?
Over 50% of the world’s population is under 30 years old.
If Facebook were a country, it would be the world’s third-largest country.
One out of every eight couples married in the US met via social media.
80% of companies use social media for recruitment.
The fastest growing segment on Facebook is 55- to 65-year-old females.
The correct answers are a, b, c, d and e.
Of all the online platforms, LinkedIn is the one that can have the greatest impact on your career development. You can use it to find former colleagues or schoolmates, and to find new contacts by sector, job, company and location.
For example, the Open University’s LinkedIn page has over 170,000 followers, and is thus a significant hub of expertise and contacts. Of these, nearly 124,000 are OU alumni working in every conceivable sector in the UK and abroad. This makes a difference because weak links – that is, people who know you, but are working in different organisations or sectors and are exposed to different influences – can be a rich source of new information and insight.
Activity 7 Exploring LinkedIn
Take some time exploring the opportunities on LinkedIn. You could:
- set up a profile at www.linkedin.com
- search for your long-lost colleagues or school friends
- search an organisation you are keen to join, to see how your experience matches those who have roles that interest you
- read the hot topic threads in groups for the career you’re aiming to get into.