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This figure shows a road sign saying ‘Us’ on the top line and ‘Them’ on the line below. Next to the word ‘Us’ on the right is an arrow pointing to the right and then up. Next to the word ‘Them’ on the left is an arrow pointing to the left. Behind the sign you can see the sky. It appears grey and cloudy on the left, but blue and bright on the left.

 1 Tajfel and Turner’s social identity theory