Communication and working relationships in sport and fitness
Communication and working relationships in sport and fitness

Start this free course now. Just create an account and sign in. Enrol and complete the course for a free statement of participation or digital badge if available.

Free course

Communication and working relationships in sport and fitness

1 Land the message

You will start this session by hearing how those working in the sport and fitness sector often describe influencing others as an integral part of their job.

Described image
Figure 2 Landing something as expected can never be assumed

Activity 1 A performance analyst’s focus on landing the message

Timing: Allow about 10 minutes

In this video, Chris White, Head of Performance Analysis at the English Institute of Sport, describes ‘landing the message’. His job involves observations to enhance sport performance primarily delivered through statistical analysis and visual feedback (video analysis). Which strategies does he describe in order to land the message?

Download this video clip.Video player: e119_2018j_vwr059-640x360.mp4
Skip transcript


You've got to have people who are self-starters, self-motivated, can develop relationships, can become the right hand of the coach. The best analysts are genuinely the right-hand of the coach. They build the trust, build the relationship, integrate into their systems, be the gatekeeper of whatever they're trying to do, and the interpreter of them. And that's the relationship piece and being with the skills to do that. The one phrase that we'd say, that you can be the best to capture and manage your data possible, the best analysis possible, but you don't have the skill set to learn the message with the coach, develop the relationship, present that data in the most compelling bite size or big picture way, whatever it needs to be. Learn the message is a key thing that we look for in that process.
End transcript
Interactive feature not available in single page view (see it in standard view).


Chris identifies the starting point as building close working relationships. Once integrated with a coaching team, he suggests influencing as being about presenting messages in the most appropriate way. Sometimes, small bite-sized messages are used, while at other times a holistic overall view of potential changes is presented. Cope (2018) observes: ‘my experiences, particularly joining a new organisation, have taught me to take the time to understand other people’s perspectives before making a decision or thinking I know a situation when I maybe don’t’.

One of the key questions is how to make messages more compelling or persuasive.


Take your learning further

Making the decision to study can be a big step, which is why you'll want a trusted University. The Open University has 50 years’ experience delivering flexible learning and 170,000 students are studying with us right now. Take a look at all Open University courses.

If you are new to University-level study, we offer two introductory routes to our qualifications. You could either choose to start with an Access module, or a module which allows you to count your previous learning towards an Open University qualification. Read our guide on Where to take your learning next for more information.

Not ready for formal University study? Then browse over 1000 free courses on OpenLearn and sign up to our newsletter to hear about new free courses as they are released.

Every year, thousands of students decide to study with The Open University. With over 120 qualifications, we’ve got the right course for you.

Request an Open University prospectus371