4.2 The future of coaching
Silvester (2018) warns that coaches must be ready to evolve with a business landscape that is rapidly changing. She highlights the need for a more technological approach to coaching relationships, including:
- putting content online and ensuring it is mobile friendly
- developing and using apps that make the coaching process more efficient
- engaging with the concept of microlearning, providing bite-sized content to add value for clients.
Career coach and academic Dr Julia Yates has this to say: