Personal branding for career success
Personal branding for career success

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Personal branding for career success


Celebrity Branding Agency (n.d.) Defining your personal brand [Online]. Available at blog/ defining-your-personal-brand.php [Tip: hold Ctrl and click a link to open it in a new tab. (Hide tip)] (Accessed 13 November 2018).
Chritton, S. (n.d.) Ten key benefits of personal branding [Online]. Available at careers/ find-a-job/ personal-branding/ ten-key-benefits-of-personal-branding/ (Accessed 13 November 2018).
Hearn, A. (2008) ‘Meat, Mask, Burden: Probing the contours of the branded self’ Journal of Consumer Culture vol. 8 no. 2 pp. 163–183.
Holland, J. (2017) The case against personal brands, BBC Capital blog [Online]. Available at capital/ story/ 20170723-the-case-against-personal-brands (Accessed 13 November 2018).
McNally, D. and Speak, K. D. (2009) Be your own brand: A breakthrough formula for standing out from the crowd [Online], Oakland, CA, Berrett-Koehler Publishers. Available at static/ Be_Your_Own_Brand_EXCERPT.pdf (Accessed 13 February 2019).
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Rampersad, H.K. (2009) Authentic Personal Branding: A new blueprint for building and aligning a powerful leadership brand, Charlotte, NC: Information Age Publishing

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