Personal branding for career success
Personal branding for career success

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Personal branding for career success

Week 4: Developing my personal brand

Introduction

Welcome to Week 4 of the course.

Last week you learned more about what personal branding is, looking at how a personal brand can be used in the workplace and considering some celebrity case studies, both good and bad.

This week, you’ll concentrate on defining the various elements of your own brand, understanding what you want it to achieve and exploring the key attributes you want to promote to others.

Watch this video that introduces the week:

Download this video clip.Video player: Video 1 Introduction to Week 4
Skip transcript: Video 1 Introduction to Week 4 (please note this video has no spoken audio)

Transcript: Video 1 Introduction to Week 4 (please note this video has no spoken audio)

Developing my personal brand

You’ll begin this week by considering the different elements that your personal brand might include.

You’ll look at what you have to offer and what is important to you,

exploring your values,

identifying your strengths,

and describing your personality traits.

Next, you’ll consider your career goals

and start to write your story, pulling all of those elements together.

Week 4, let’s get started!

End transcript: Video 1 Introduction to Week 4 (please note this video has no spoken audio)
Video 1 Introduction to Week 4 (please note this video has no spoken audio)
Interactive feature not available in single page view (see it in standard view).

By the end of this week, you will be able to:

  • recognise the key elements of your personal brand
  • articulate your values, strengths and personality traits more clearly
  • describe your career goals.

Over the rest of the course you will be referring back to your answers from the various activities this week. It is worth noting that there is the option ‘Download your answers for the documents on this course’ on the left hand side of every page. This will produce a PDF document of all of your answers to the activities for you to refer back to as needed.

You’ll begin this week by considering the different elements that your personal brand might include.

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